LOFT THIRTY ONE Designs the Entire Experience

More than the spaces it creates | By Like Media Team

For LOFT THIRTY ONE, design does not begin with a floor plan or end when the final furnishing is placed. It shapes the entire experience, from the first interaction with a client to the way a completed project is presented.

Founded by husband-and-wife team Jodie and Wes Chapman, the North Idaho-based design-build firm has developed a reputation for seeing what others might treat as separate pieces as part of one cohesive vision. Architecture, interior design, construction coordination, sourcing, communication, and presentation all influence how a project is experienced.

That belief is visible before a client ever steps inside a finished LOFT THIRTY ONE home. The firm’s award-winning website was created to reflect the same creativity, precision, and visual impact found within its projects. More than an online portfolio, it introduces visitors to the firm’s perspective, standards, and approach. Every image, transition, and detail is part of the experience, giving potential clients a sense of the company long before the first meeting or design presentation.

“We believe exceptional design should be experienced before a project is ever built,” Jodie says. “That means bringing the same level of creativity, precision, and intention to every part of the client experience, from how we communicate and present our work to how we guide a project through completion.”

That consistency matters because the Chapmans understand that exceptional projects depend on much more than a strong initial concept. Their success rests on hundreds of decisions made throughout planning, sourcing, construction, installation, and final styling. LOFT THIRTY ONE remains closely involved through each stage.

The firm works on luxury residences, large-scale remodels, and highly customized projects in North Idaho and beyond. Its capabilities extend from early design development and construction selections to furnishings, procurement, project coordination, and final installation. This approach allows the team to protect the original vision while helping homeowners, builders, and craftspeople navigate the practical demands of bringing it to life.

Their work is highly creative but also structured. Materials must arrive when they are needed. Selections must support both the architecture and the way a family will use the home. Builders need clear direction, and clients need to understand what comes next. LOFT THIRTY ONE approaches that orchestration as an essential part of design.

Jodie and Wes have built the firm around collaboration rather than a fixed formula. Each project responds to its setting, architecture, and the people who will live there. Instead of reproducing a signature look, the team develops interiors that feel individual, collected, and connected to the home as a whole.

The result includes custom furnishings, natural materials, layered textures, unexpected details, or pieces sourced specifically for one residence. The common thread is the level of thought behind the finished result.

That attention extends to the firm’s sourcing and procurement capabilities. By coordinating materials, fixtures, furnishings, and finishing details, the team maintains continuity while reducing the disconnect that can occur between design and construction. For clients, that means fewer disconnected decisions and a more clearly guided process. For builders and trade partners, it means working alongside a team that understands both the creative vision and the realities of execution.

LOFT THIRTY ONE is not interested in designing spaces that can be easily categorized or replicated. Its work is guided by longevity, individuality, and the understanding that the best details often appear effortless only because they were carefully planned. That philosophy has shaped more than the homes the firm creates. It has shaped the company itself.

From its digital presence to its project management and final installations, LOFT THIRTY ONE maintains one standard: strong ideas must be matched by the work required to execute them. For Jodie and Wes Chapman, exceptional design is not simply about creating something beautiful. It means developing the vision, communicating it clearly, guiding its execution, and ensuring every part of the experience reflects the quality of the finished home.

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LOFT THIRTY ONE

321 Tulip Ln., Unit D, Ponderay, ID

208.603.4666

LoftThirtyOne.com

Instagram + Facebook: @loftthirtyone

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